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Measurements and Statistics - The success of the online campaign is relatively measurable, through site traffic monitoring. You can measure which users came from, where they made a purchase and so on.
Availability - The Internet is available to many potential consumers who can find available information and make purchases at any time and anywhere without leaving home.
Savings - Internet marketing allows companies to reduce the amount of salespeople and their marketing, thus saving expenses.
Internationality - Internet marketing has a relatively fast potential for expanding the business from a local market to international markets.
Consumer Sharing - Internet marketing enables consumers to share in a variety of ways, such as: offering ideas for innovation / enhancement, creating communication messages (images, videos, text) and promoting the business through recommendation and / or information sharing.
Characterization and definition of the online audience. This audience can be different from the company's standard target audience.
Defining the company's marketing objectives in Internet activities such as building a customer base, deepening contact with existing customers, increasing the number of telephone leads for various products.
Define the tools that the company website will use to achieve the goals.
Making decisions regarding the distribution of the advertising budget available to the company among the various advertising channels that were identified as relevant. Like search engine advertising, portals, websites, forums and more.
Definition of linked pages on the site, to which users will be redirected from advertising campaigns, and decisions regarding the construction of dedicated landing pages according to the distribution of target audiences to sub-audiences.
Characterization of advanced technologies that can help as a marketing tool for the company.
Set parameters to measure activity success.
Internet advertising and Advertising on websites and search engines.
Establishing sites (Minisites and Company Pages) dedicated to the promotional message.
Search Engine Marketing so that the site is optimally identified by the search engines and reaches a high level (Search Engine Optimization).
Web site sponsorship (usually reflected in the overall design of the site).
Blog Marketing and Social Media.
Article-based marketing, articles and press releases (Article Marketing, PR Marketing).
Link-based marketing and promotion.
Email Marketing and advertising.
Viral advertising - short and wild videos that are distributed online from one user to another.
Spam-based marketing and email advertising.
Social Media Marketing.
Video Marketing and Youtube Advertising.